Yonex

I partnered with Market Studios to build a new lifestyle product assortment for Yonex’s Spring 2025 launch. In addition to product development, I helped curate a Los Angeles showroom that brought together buyers, tennis pros, and influencers to experience the collection firsthand. Following the showroom, we hosted a New York City pop-up featuring limited-edition merchandise. I collaborated with Yonex’s product and marketing teams to execute and approve the line, while also shaping wholesale strategy and SMU creation for Urban Outfitters.