Urban Outfitters

At Urban Outfitters, I spearheaded the men’s graphic tee and basics business, overseeing a $70M+ multi-channel category. I collaborated with cross-functional teams and vendors to consistently drive positive comp sales, while curating a mix of national brands, emerging designers, artists, and licensors that kept the assortment relevant and fresh. I introduced new brands and executed exclusive collaborations, delivering meaningful product and building long-term vendor relationships.

Beyond assortment building, I developed special make-ups and exclusive product with major brands such as Guess, Champion, Fila, Columbia, and Chinatown Market, balancing creative partnerships with strong business results.