Yonex

Contracted work with Market Studios, I helped build a new product assortment of lifestyle goods for Spring 2025. Alongside this we curated a showroom in Los Angeles, inviting buyers, tennis pros, & influencers to come check out the collection. Following this event, we hosted a pop up in NYC, with limited edition merch. I worked alongside their product and marketing teams to help execute and approve new product and a new wholesale strategy; helping land this product in doors like Urban Outfitters, Sole Classics, & More.