Market

As VP of Merchandising & Design at Market, I oversee the full lifecycle of product and brand development, from curating seasonal assortments and directing an in-house and freelance graphics team to managing financial goals across DTC and wholesale. I work closely with U.S. wholesale partners and international distributors to align product and strategy, while also leading brand collaborations and licensing, having executed over 100 partnerships to date. My role bridges creative direction, merchandising strategy, and business operations, ensuring each project delivers both cultural impact and commercial success.